Accessibility Statement

If you experience any difficulty in accessing any part of this website, please feel free to contact our web development team at 949-679-2200 or team@coolmarketing.com


Commitment to Accessibility

The developers, owners, and affiliates of this website (collectively "We") are committed to ensuring digital accessibility for the widest possible audience, regardless of ability. We continually strive to improve the user experience for everyone and aim to comply with relevant accessibility standards by dedicating resources and implementing technological enhancements to further enhance the accessibility of our websites.

Measures to Support Accessibility

We take the following measures to ensure accessibility of our website:

  • Incorporating accessibility into our web development and design processes.
  • Regular training for our staff on accessibility best practices.
  • Conducting regular audits and usability testing to identify and address accessibility barriers.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. This site is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.


Feedback

We welcome your feedback on the accessibility of our website. Please let us know if you encounter accessibility barriers or have suggestions for improvement:

  • Email: team@coolmarketing.com
  • Phone: 949-679-2200
  • Mailing Address: Cool Marketing, ATTN: Accessibility Feedback, 16460 Bake Pkwy., Irvine, CA 92618

We try to respond to feedback within a reasonable timeframe (typically less than 10 business days) which will vary based on the method you have used to communicate with us.

Compatibility with Browsers and Assistive Technology

Our website is designed to be compatible with the following assistive technologies:

  • Browser compatibility: Our site works with the latest versions of major browsers including Chrome, Firefox, Safari, and Edge.
  • Screen readers: Our site supports the latest versions of screen readers including JAWS, NVDA, and VoiceOver.


Technical Specifications

Accessibility of our website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Limitations and Alternatives

Despite our best efforts to ensure accessibility of our website, there may be some limitations. Below is a description of known limitations and potential solutions. Please contact us if you observe an issue not listed below.

  • Known limitations:
       
    • Some third-party content and applications may not fully conform to accessibility standards.
    • Some older PDF documents may not be fully accessible.
  • Alternative solutions:
       
    • For inaccessible third-party content, please contact the content provider for alternatives.
    • For older PDF documents, please contact us to request accessible versions

Assessment Approach

We assess the accessibility of our website through:

  • Self-evaluation: Regular internal assessments and audits using automated tools and manual testing.
  • External evaluation: Engagement with third-party accessibility experts to conduct comprehensive accessibility audits.

Formal Complaints

We aim to respond to accessibility feedback and complaints within a reasonable timeframe. If you are not satisfied with our response, you can reach out to us directly for further assistance:

  • Email: team@coolmarketing.com
  • Phone: 949-679-2200

We are committed to resolving your concerns and improving our accessibility.

Accessibility Active Measures

We want visiting our websites and physical facilities to be an inclusive experience. That’s why we have taken active measures to make our websites and offices more accessible. If you encounter any barriers to fully using our offices, products, services, or content, please contact us directly. We want to help.

Here is a partial list of active measures we have taken to make our offices and websites more accessible and inclusive.

Website Screen Reader Compatibility

  • Non-Text Content: Images, videos, and other non-text content have alternative text (alt text) or transcripts.
  • Proper HTML Tags: Use of HTML tags that allow screen readers to accurately interpret the content.

Website Keyboard Navigation

  • Accessible Forms: Our Forms can be navigated or submitted using a keyboard alone.
  • Focus Indicators: We use visual indicators when an element is focused, making it easy for keyboard users to navigate.

Color Contrast

  • High Contrast Text: We make sure all text has sufficient contrast with its background, making it easier for users with visual impairments to read. The minimum contrast ratio for all our text—regardless of size—is 5:1 which means the luminance of the lighter color should be at least 5 times greater than the darker color to ensure that the text is readable by most users.
  • No Color-Dependent Information: We do NOT convey any Information solely through color, which can be problematic for colorblind users.

Offices and Website Information About Physical Facilities

  • Accessibility Friendly Facilities: Whenever feasible, we make our physical facilities wheelchair friendly and an inclusive experience. That’s why most of our offices are accessible from private parking lots that have handicap parking and wheelchair friendly pathways. If you encounter any barriers to fully using our offices, products, services, or content, please contact us directly. We want to help.
  • Location Specific Parking Accommodations: Our websites specify if visiting a particular facility using a vehicle will require the use of: Free Public Parking, Paid Public Parking, Free Private Parking Lot, Paid Private Lot, Free Parking Garage, or Paid Parking Garage.
  • Parking Lot Wheelchair Accessibility Features: Our websites provide valuable information that helps individuals with disabilities determine if a particular office has Handicap Parking and/or Wheelchair Accessible Pathways.
  • Location Wheelchair Accessibility Features: Our websites provide valuable information that helps individuals with disabilities determine if a particular office has Wheelchair Accessible Offices and/or Wheelchair Accessible Restrooms.
  • Gender Neutral vs. Gender Specific Restrooms: Our websites provide valuable information to help the public determine if a particular office has Gender Neutral or Gender Specific Restrooms.

Video Accessibility

  • Captions: Our videos have subtitles and/or closed captions, making them accessible to deaf or hard-of-hearing users.
  • Audio Messaging: Our videos include audio content designed to help blind users understand the core message of the visual content. While this audio content may not describe every visual element in the video, our testing has shown that providing exhaustive descriptions can (i) distract blind users from the core message of the video content, and (ii) diminish the video's ability to convey the most important and relevant information effectively to all users.

Forms and Input Fields

  • Proper Labeling: Form fields have proper labels, making it possible for users with screen readers to understand the purpose of each field.
  • Error Identification: Our forms provide clear and accessible error messages and instructions for correcting form input errors.

Consistent and Well-Structured Navigation

  • Linear Navigation: Websites that are easy to navigate in a logical order, supporting users relying on screen readers.
  • No Broken Links: We work hard to confirm all our links work and we make a concerted effort to avoid broke links by primarily linking to other functioning pages and sections on our own website.

Dynamic Content and Interactive Elements

  • No Pop-Ups or Modals: Our websites do NOT feature dynamic content, such as pop-ups and modals, that (when not properly labeled or managed) can lead to confusion for assistive technology users.
  • Accessible Interactive Elements: Sliders, carousels, and other interactive elements are keyboard accessible.

Document Accessibility

  • PDFs and Other Documents: We make sure that when we present PDFs or other documents on a site, we provide concise summaries of the PDFs that can make such content more easily accessible and consumable for individuals with disabilities.
  • Older Content. Content created before 2020 may not work well with assistive technologies. This content may have been created before we had processes in place to ensure best practices such as meaningful alternative descriptions for images.

NO Timed Content

  • NO Timed Content. Our sites do NOT have timed content or time limits. This means users with disabilities have enough time to complete tasks without the added pressure of having to finish the work within a fixed amount of time.

Accessibility Statement

  • Accessibility Statement: Our websites feature an Accessibility Statement that clearly outlines our commitment to accessibility and ways users can report issues.

Ongoing Website Audits and Updates:

  • Ongoing Audits: We regularly audit our websites for accessibility issues.
  • Periodic Updates: We conduct ongoing periodic updates to our websites to maintain compliance with current standards.

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